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Cookies Policy

Our website (www.greatrail.com) uses cookies, pixels, and other technologies to identify you from other users of our website. This allows us to improve our site and provide you with a more relevant experience. This Cookie notice provides you with information about the cookies we use and the purposes for which we use them.  

We understand and respect the importance of your privacy and we are committed to safeguarding your personal information. By continuing to browse the site, you consent to our use of cookies and other technologies as described in this notice. Please read this Cookie notice alongside our Privacy notice.

What are Cookies?

The cookies we use are either necessary or optional. A cookie is a small file of letters and numbers that a website transfers to the cookie file on your device so the website can remember who you are. Cookies typically contain the name of the domain the cookie has come from, how long the cookie will last, and a value, usually a randomly generated unique number.

Cookies allow us to understand visitors to our site, helping us to provide a better experience by tailoring our content to you. We may collect information such as your IP address, online activity, web browser details and online activity. We never collect or store any of your passwords or sensitive data.

Manage your cookie consent

You can use the button below to view, manage and update your cookie consent settings for this website.

The Cookies we use

We use the following cookies:

Strictly necessary cookies

Strictly necessary cookies ensure that our website can function properly. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. We've listed the categories of these strictly necessary cookies below.

Example cookies:

Cookie Cookie domain Description
__cfduid  .greatrail.com The cookie is set by CloudFare. The cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
cc
guc		 .greatrail.com Used to identify the version and currency of the website. Required for correct pricing and checkout options.
__RequestVerificationToken .greatrail.com This is an anti-forgery cookie set by our web applications.

Cookies that help us to provide core features

These are used to recognise you when you return to our website. This helps us personalise content for you, greet you by name and remember your preferences. We work with service providers and third parties and set these cookies on our website.

Example cookies:

Cookie Cookie domain Description
telCode .greatrail.com Used to show the correct phone number on the website based on activity.
recentlyViewed  .greatrail.com Used to show you recently viewed tours when you return to the website.
_vis_opt_s
_vis_opt_test_cookie 
_vwo_uuid_v2		 .greatrail.com Cookies set up by Visual Website Optimiser, software used to run testing and personalisation experiments on the website.
zarget_*
fm_sid_*
_hp2_*
_gid
_gcl_au		 .freshchat.com Cookies set by our web chat service Freshchat, allowing delivery of our web chat service, including a copy of your conversation.
PREF*
VSC*
VISTOR_INFO1_LIVE* 
remote_sid*		 .youtube.com We include videos using YouTube, which may set cookies on your computer once you click on the YouTube video player.

Cookies that help us to improve our website

Allow us to recognise and count the number of visitors to our website and understand how the site is being used. This helps us improve how our website works, for example, by ensuring that visitors are finding what they are looking for easily.

Example cookies:

Cookie Cookie domain Description
JSESSIONID  .nr-data.net Set by New Relic, a service for monitoring website load performance and site speed.
_hjid
_hjIncludedinSample
_hj*		 .greatrail.com Cookies set by HotJar and used for analysing website performance, including session recordings and conversion funnels.
_ga
_gali
_gat
_gid		 .greatrail.com These cookies are set by Analytics (Google) and used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website.

Cookies that support our marketing

These cookies collect information to understand what you're interested in to make our advertising more relevant to you. The cookies are usually placed by third party advertising networks. They remember the websites you visit, and the information is shared with other parties such as advertisers.

Example cookies:

Cookie Cookie domain Description
_fbp
dpr
wd
datr
sb		 .facebook.com Cookie set by Facebook and used for purpose of remarketing on Facebook and associated services.
IDE
NID
__Sercure-3PAPISID
__Secure-3PSID
1P_JAR
APISID
SSID
OGPC
HSID
SID
SAPISID
ANID		 .google.com
.doubleclick.net
.youtube.com		 Cookies used by Google advertising services for purpose of targeting ads to users on Google and other third-party websites. Some of these cookies may also be used for tracking your engagement with advertising and sites across devices.
dm_i recordID sessionID .dotdigital.com Cookies used by Dotdigital (email service provider) to track and identifie a visitor as a Dotdigital contact whilst they browse our site's pages. This data can then be used for better segmenting and targeting. Mix of session cookies and user cookies (expires after 365 days).
_clck microsoft.com Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_clsk microsoft.com Connects multiple page views by a user into a single Clarity session recording.
CLID microsoft.com Identifies the first-time Clarity saw this user on any site using Clarity.
ANONCHK microsoft.com Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.
MR microsoft.com Indicates whether to refresh MUID.
MUID microsoft.com Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
SM microsoft.com Used in synchronizing the MUID across Microsoft domains.

__adal_ca

__adal_cw
__adal_id

 .greatrail.com Cookies used by Adalyser, an analytics platform that is used to measure the reponse to TV advertising. These cookies stores which campaigns drove web visit etc.

Please note third parties such as advertising networks, social networks and web traffic analysis services may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Sharing with social networks

If you use the buttons that allow you to share products and content with your friends via social networks like Instagram and Facebook, these companies may set a cookie on your computer. Find out more about these here:

How do I block or change my cookie settings?

Most browsers have an option that allows you to control whether your browser accepts cookies, rejects cookies, or notifies you each time a cookie is sent. You can reject or block cookies by activating these settings. If you do use your browser settings to block all cookies (including essential cookies) you may not be able to access all features on our website for example previously viewed tours and favourites.

Find out how to manage cookies on popular browsers:

To find out more information about cookies, please visit www.allaboutcookies.org. Other tools that can be used to exercise your choice of not being tracked for the purpose of advertising includes:

http://www.aboutads.info/choices and http://www.youronlinechoices.eu/

Cookies and your Privacy

The information cookies collect, and how we use that information, may count as personal data. We may also be able to identify you by name, IP address or session ID. You have rights regarding how we collect, store and use your personal data. You can learn more about how we use your personal data in our Privacy notice.

Last updated: 11th August 2022